Evgeny Rybchinsky. "The Aging Major" of the New Government. Part 1
Yevhen Rybchinsky is the unknown son of a famous father, the master of Ukrainian pop music, Yuriy Rybchinsky. He is also a poet, composer, and producer. He became "involved" in politics unexpectedly—during the Euromaidan revolution. In 2014, Rybchinsky embraced the banners of the government, which promised a new way of life. He began actively "working" on Facebook, slinging mud at female artists and the previous government. However, this ardent patriot prefers to remain silent about the fact that he organized concerts for Viktor Yanukovych and his inner circle, and used the bloody "money" he received to buy a luxurious house in the United States, where he lived with his family until the very beginning of the Euromaidan revolution.
What the "aging" rich kid is doing now, and which politicians are providing protection to Rybchinsky, is discussed by Skelet.Org.
Evgeny Rybchinsky: His Father's Son
Evgeny Yuryevich Rybchinsky was fortunate to be born into a family that provided him with a bright future. From the very beginning, he had the best of everything: the best parents, the best school, and no financial problems. And all this thanks to his father, the poet, songwriter, and playwright Yuri Evgenievich Rybchinsky. This man is perhaps known not only in our country but also abroad. Rybchinsky Sr. wrote the lyrics for songs by Alla Pugacheva, Sofia Rotaru, Nina Matviyenko, Taisiya Povaliy, Irina Allegrova, Lolita, and Philipp Kirkorov.
With his father, the poet Yuri Rybchinsky
The future politician's mother, Alexandra Ivanovna Rybchinskaya, was a renowned rhythmic gymnastics coach. This creative and athletic couple, both native Kyivites, gave birth to their son, Zhenya, on December 21, 1969.
Evgeny Rybchinsky with his mother and father
The star child spent his childhood in the gym. While his mother coached girls, he played basketball. His parents enrolled Zhenya in Comprehensive School No. 100 in Podil. From an early age, the nickname "Fish" stuck to him. The young rich kid (even then, Evgeny was well-off) was constantly being beaten up by his classmates for his arrogance and ego. But he quickly came to his senses and enrolled in boxing. From then on, he became a favorite with the girls.
Tournament 1987, KNU sports complex
During his studies, Evgeniy's genes took flight, and his talent blossomed: he began writing poetry and became interested in acting. At 16, Rybchinsky began seriously preparing for admission to the Russian Institute of Theatre Arts (GITIS). He went to Moscow with a Hamlet monologue, but luck ran out – he didn't get into GITIS. Returning to Kyiv, Evgeniy enrolled in the journalism department at Taras Shevchenko National University of Kyiv.
The ambitious young man started making money early. In his first years at university, Evgeny began black marketeering. "Beating the stetsov," as they used to say. In reality, this meant simply exchanging souvenirs and clothing with foreigners.
In his third year, Rybchinsky got a job at the State Television and Radio Broadcasting Company of Ukraine. He first appeared on the program "Blitz" on the radio station "Molodaya Gvardiya." He then moved to UR-2 "Promin" and worked on his first commercial radio show, the game "Pan abo propav." It was a purely Russian project that lasted only a year. The gist of the show was that each participant could win 3 million rubles by opening suitcases. Nikolai Fomenko became the host of the show, and Yevhen Rybchinsky was initially a radio host and later became the show's producer. Thus began his career.
His own music business and politics
In the early 90s, advertising was little known, and product information was read in a stern, "Soviet" voice. Rybchinsky capitalized on this. He set words to music and created an exclusive product. In 1992, Evgeny Rybchinsky founded MB Advertising. Its core business became marketing, advertising production and placement, and client accounting. Renowned companies such as Oriflame, MTI, UMC (MTS), Helen Marlen Group, and many others turned to him.
Just a year later, Yevgeny Yuryevich's business was going extremely well, and he opened the recording studio "Musical Exchange." It focused on creating exclusive audio advertising. Rybchinsky wrote the podcast texts for his clients himself. The prices were exorbitant for the time: voice-overs started at $100, while composing a signature anthem cost $1000-$1500. Incidentally, the studio required 100% prepayment. Despite the high rates, demand for Music Exchange's services was sky-high. Even Coca-Cola approached Rybchinsky for advertising when it entered the Ukrainian market in 1996. He created the slogan "Always Coca-Cola" for the company. Incidentally, Coca-Cola adopted this slogan for many years. In a short period of time, Music Exchange became the leading studio in Ukraine in the 90s.
In 1994, the press service of MP Vladimir Timofeevich Lanovoy contacted the successful advertiser.
Vladimir Lanovoi
Rybchinsky was offered a job on Lanovoy's campaign staff, who was running for the Ukrainian presidential election. Yevhen Yuryevich accepted. To everyone's surprise, Volodymyr Tymofiyovych came in third in the race. Having taken votes from his competitor— Leonid Makarovich KravchukThanks to Rybchinsky's PR, Lanovoy returned to big-time politics after a significant hiatus. Two years later, he was already an advisor to the Ukrainian president on economic policy. Of course, Volodymyr Tymofiyovych returned the favor. According to Skelet.OrgHe paid the advertiser nearly half a million rubles and introduced him to the right people. For a long time, Lanovoy provided Rybchinsky with protection.
Having received a large sum of money and made powerful connections, Yevhen Yuryevich began developing his business. Soon, renowned musician Vladimir Bebeshko arrived from America to assist Rybchinsky. He quickly acquired a stake in the Music Exchange and offered to not only create advertising but also promote new stars, just like in the American dream factory. Rybchinsky and Bebeshko launched many Ukrainian performers onto the big stage: Taisiya Povaliy, Pavel Zibrov, Garik Krichevsky, EL Kravchuk, and even the group VIA Gra. It was during this period that Yevhen Yuryevich wrote the hits "Chertopolokh" (Chertopolokh) and "Prosto Tayu" (Simply Tayu) for Povaliy, "Marina" (Marina) for Zibrov, "Ti moya" (You're My) for Ponomarev, and "Nichy" (Nichy) and "Viyna zavzhdi viyna" (War Always) for EL Kravchuk.
Irina Bilyk, Pavlo Zibrov, Evgeny Rybchinsky
The collaboration between producer Rybchinsky and Andrey Ostapenko, known by the stage name EL Kravchuk, deserves a separate story. The seasoned PR man took the young vocal talent under his wing in 1996. The young people became close friends and decided to create a joint product for a hungry Ukrainian audience. Ostapenko signed a contract with the Music Exchange and became known as EL Kravchuk forever. Incidentally, many wondered what this simple "EL" actually meant. We'll let you in on the big secret – it means "electronic."
Rybchinsky and EL Kravchuk at the dawn of their careers
The duo lasted two years. Initially, Kravchuk enjoyed wild success; his album "Nichy" (Nobody) sold like hotcakes. But a year later, to everyone's surprise, the creative partnership broke up amid scandal. Kravchuk accused Rybchinsky of all sorts of sins: humiliation, working for peanuts, refusing solo concerts, and even not wearing a stage costume. The singer also claimed that while he was in the hospital, the producer organized a series of concerts with him. Moreover, the owner of the album "Nichy" turned out to be Yevgeny Yuryevich, meaning all the money went straight into his pocket. Rybchinsky ordered Kravchuk to pay a penalty for breaking the contract. The amount was never disclosed, but according to sources Skelet.Org, we were talking about thousands of dollars. Friendship is friendship, but business shouldn't suffer.
Incidentally, during this period, Evgeny Yuryevich participated in the large-scale "Road to the Temple" campaign, which helped complete the construction of the Assumption Cathedral in the KPL. More than $200,000 was raised.
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In 1997, Rybchinsky created and registered the radio project "Nashe Radio," later transferring the rights to it to Andrei Volkov, the founder of the "Nashe Radio" network. This rapid departure from business was due to Yevgeny Yuryevich's sudden embrace of the turbulent political scene. He would begin collaborating with controversial but very generous politicians: Igor Bakai, Alexander Volkov, and Valery Satsyuk.
The next media project launched in 1999 – it was "Radio Nostalgia," under the call sign "Radio Nostalgie," focusing on hits of the past. For a time, the station collaborated with Radio Supernova (the brainchild of Valida Arfush) and aired at specific times. Just a year later, Radio Nostalgie received its own frequency in Kyiv—99.0 FM—and became the top radio station. However, an interesting twist: Arfush and Rybchinsky signed a contract, granting the popular producer the position of manager of the FM station. This surprised many, but everyone remained silent—who knows what the businessmen had agreed on.
Walid Arfoosh
Rumor had it that Arfush gave up the station because he decided to invest all his money in the Elite Model Look competition. But Skelet.Org We learned that Evgeny Yuryevich, as they say, “squeezed out” Walid’s business.
The agreement lasted less than six months, and everything returned to normal. Rybchinsky's backers didn't want to stir up a scandal or engage in war with those behind Arfush and his brother Omar. And the funniest thing is, after regaining control of the radio station, Walid Arfush hired the popular producer EL Kravchuk's "best friend" as a DJ.
Evgeny Rybchinsky: Working for the Party of Regions
In 2003, Yevgeny Rybchinsky switched to printing. He teamed up with Sergei Gorov, the controversial son-in-law of the former Deputy Prime Minister and a staunch Party of Regions member. Yuriy Boyko, as well as the "foreman" of the "Prince" organized crime group (mid-90s), nicknamed "Garik", and also the future head of PJSC "Kievgaz", acquires the publishing house "Babylon".
The fashion magazines "L'Officiel" and "Eva" were published there. After the publishing house was brought under new management by Rybchinsky and Gorovoy, the entire creative team, led by editor-in-chief Irina Danilevskaya and publishing director Vladimir Nechiporuk, left. They made no secret of the fact that they were leaving because of the new management's new policies. Rybchinsky and Gorovoy decided to make the fashion publication more popular and mainstream.
All the documents for the transaction were indeed signed by Gorovoy. However, Skelet.Org I discovered that Yuriy Boyko himself purchased "Babylon" and installed his son-in-law as a cover. This is supported by the fact that Boyko's daughter, Yaroslava, has become the creative director of L'Officiel magazine, and his second daughter, Ulyana, is the editor-in-chief.
Two years later, Yevhen Rybchinsky sold his shares in Radio Nostalgie and Vavilon to Sergey Gorovoy, retaining Eva magazine for himself. In 2010, the media manager won the all-Ukrainian "Lyudina Roku-2009" award as the publisher of Eva, the best Ukrainian women's magazine.
However, this project, perhaps the only one, failed: in 2011, the glossy magazine was targeted by the mistress of one of the Party of Regions leaders. Rybchinsky refused to sell "Eva" and closed it due to pressure from people close to the family of former President Yanukovych. Skelet.Org I learned that Sergei Arbuzov's people were pressuring the media manager. One official from the Party of Regions wanted to give his lady not a ring, but Evgeny Yuryevich's business.
After this incident, Yevhen Rybchinsky moved with his family to the small industrial town of Waterbury in New England, America. He lived there for about three years, pursuing his creative pursuits—he recorded two original albums, "Forever, for Years" and "Until You Surrender, You're Invincible." According to the media manager himself, he didn't watch television, was unaware of the political situation in Ukraine, and only occasionally visited his family.
For example, in August 2013, Rybchinsky came to Ukraine to perform at the opening of the Soyuz-3 stadium in Yenakiyevo, the hometown of Viktor Yanukovych and Yuriy Ivanyushchenko (Yura Yenakievsky). On stage, Yevgeny Yuryevich sang a good and lively "blatnyachok" (blatnyachok).
He was joined at this concert by Taisiya Povaliy, Tina Karol, and Evgeny Kemerovsky.
The situation changed at the end of 2013 – the beginning of the Maidan. Yevhen Yuryevich was so inspired by the Revolution that he returned to his homeland. And only to become a figure in "honest" Ukrainian politics.
Arina Dmitrieva, for Skelet.Org
CONTINUED: Evgeny Rybchinsky. "The Aging Major" of the New Government. Part 2
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